Case Study: Crafting a Visual Identity for Renegade Rum

Case Study: Crafting a Visual Identity for Renegade Rum

Renegade Rum is more than just a distillery—it is a philosophy, a rhythm, a story of place and process. My journey with them has been one of immersion, of stepping into their world and shaping a visual language that speaks to both the artistry of rum-making and the authenticity of the brand.

From the very beginning, my approach was intuitive yet deliberate. I walked the grounds of the distillery at different hours—bathed in the golden hues of morning, wrapped in the soft glow of twilight, and even under the full moon’s watchful gaze. Each moment revealed something new: the way the light kissed the copper stills, the shadows that danced across barrels, the workers moving like poets in a symphony of craft. These moments became the foundation of the imagery, capturing not just a product but a process, a passion, a place.

Developing Renegade Rum’s visual identity was about more than aesthetics; it was about storytelling. The challenge was to balance technical precision with artistic expression—to translate the meticulous science of distillation into a language that felt human, vibrant, and deeply Grenadian. Communication was key. Their team provided the technical framework, and I infused it with warmth, depth, and color that reflected both the rum and the land from which it was born.

The result? A body of work that feels alive—images, videos, and scripts that breathe with the essence of Renegade Rum. Fine art meets commercial storytelling, creating content that is striking yet deeply relatable. Through this collaboration, we didn’t just capture a brand; we distilled an experience, one that lingers like the perfect sip of rum, smooth, rich, and unforgettable.

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